Hi, I’m Erin Waddick — an Art Director and Senior Graphic Designer with 8+ years of experience turning ideas into visually compelling stories. With a passion for problem-solving and an ever-curious mind, I thrive on bringing concepts to life through strategic, thoughtful design.
My creative approach blends strategy, innovation, and imagination — always pushing to find the best solution while exploring multiple directions along the way. I believe great design is more than just aesthetics — it’s about communicating a message and evoking emotion. Whether it’s a sleek corporate layout, elevated luxury branding, or playful illustrative graphics, I enjoy adapting to a wide range of styles to fit the story at hand.
I have a keen eye for typography, color, and composition and love showing options — from the expected to the unexpected. My background includes leading projects across digital, print, packaging, branding, and environmental graphics — everything from emails and social campaigns to large-scale signage, storyboarding, and beyond.
What sets me apart is not only my creative vision and technical skills in Adobe Creative Suite, but my ability to work quickly, pivot when needed, and consistently deliver high-quality work under tight deadlines. I’m always looking for new ways to innovate, challenge myself, and help brands stand out in the most impactful way.
Thanks for stopping by — I hope you enjoy exploring my work!